Join the Team!


Our Varsity Collection is here!

Fall is hands-down THE BEST season for sweatshirt weather. You can layer with a puffy vest at football games or pair with a flannel on walks over crunchy leaves. But the absolute best part of a sweatshirt is what it STANDS FOR.

In the simplest way, ours is a sweatshirt that plants trees in Lake Elmo Park Reserve.

But if you’ve been a part of this mission with your own sweatshirt, you know first hand the change in connection to community because of the trees, the parks, and sweatshirts. And it’s felt soft and cozy and what life’s all about!

You know, like when you run into someone at Target wearing their sweatshirt or someone spots you at the airport wearing yours and says, “Hey I grew up in Lake Elmo!” It starts a conversation and brings us together for a common goal - like a team.

SPEAKING OF TEAM…

We’ve named our new fall line the Varsity Collection! Because we believe it’s truly about what we can do together.

You’re gonna look good while doing good and if that isn’t the epitome of beauty, wellness, and community, then we don’t know what is!

Join the team, shop the Varsity Collection today.

-Gabrielle & Ninna